Sony 49X7500 49 inch 4K Ultra HD Smart LED TV - Black

Product Description

For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR). Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture that TV has ever been able to create, with brilliant highlights and fine detail. Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our powerful 4K picture processing technology. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you're watching.